At the moment, many popular streetwear retailers follow a very similar template when it comes to the visual aspects of the brand. I wanted to try and branch away from these trends to really allow SEVENSTORE to stand out among its competitors.
With Liverpool having a long and important history as a port city in the UK, my rebrand aimed to focus on the themes of shipping and worldwide cultures. This meant creating a nautical theme and bringing in aspects and inspiration from cargo containers and the international shipping industry as a whole.
The problem with the existing SEVENSTORE website was that it appeared quite cluttered with hard to read headings and navigation menus. The aim for the new site was to create a more streamlined and exciting visual experience for the customer, through bold typography and interactive design.
Analysis of similar existing sites, such as GOAT, showed that minimalist design is very effective when it comes to driving demand for exclusive and luxury products. Fast checkout is another key aspect of an e-commerce site like this, which is why a heavy focus was put on the ability to choose a size and add to cart, simply by hovering over an item.
