Tempo 2 Go offers fast and convenient food, without sacrificing taste or quality. Based around the idea of speed (tempo), the service provides carefully prepared and tasty food in a quick and efficent manner.
Worsley Park prides itself on the quality of its food and the use of seasonal British ingredients across the whole hotel. This meant it was important to create an identity that echoed these values, showing that efficiency and luxury are not mutually exclusive.
Feedback from management was key in developing the logo, so that the initial ideas could be refined into something that would bring the most success, out of a new venture into takeaway service, for the hotel. The overarching ideas were to highlight luxury, speed and efficiency. These initial ideas were then developed and a final concept was reached.
Initial Concepts
Developed Concepts
